Commercial relationships
We may be paid if you follow a sponsored link
Payline Parlour is an independent comparison site funded by affiliate marketing. That is the whole commercial model. We are not a party to any gambling transaction and we do not pass money to you.
What that means in practice
- Buttons labelled “Visit [operator]” are advertising. They go to the operator’s own domain with a tracking query string so a commission can be recorded.
- A commission may be paid per click, per registration, or per another event defined by the operator’s affiliate programme. Tracking parameters on those links are placeholders until the site owner replaces them with live credentials.
- Commercial relationships can influence which operators appear and in which order on the showcase. They do not invent a UKGC licence or a studio that is not in the lobby.
- The operator never pays you through Payline Parlour. Any bonus is a matter between you and that licensee, on that licensee’s terms.
- Letter grades are editorial assessments of studio depth and related criteria, not a paid ranking product sold to operators.